We've always believed that fashion favors the bold. Chico's was founded in 1983 as a small boutique selling Mexican folk art and cotton sweaters on Sanibel Island in Florida. We built a following with our unique combination of great style, one-of-a-kind details, and warm, personal service.
Our experience taught us that when women look fabulous, they feel fabulous, too − and sometimes, part of that equation means getting a fabulous deal. So in 1991, we opened our first Chico's Outlet in Pleasant Prairie, Wisconsin, selling Chico's markdowns at everyday deep discounts.
We expanded to new Outlet locations on the same simple formula of chic style at amazing prices. But in 2008, we really got creative. We started designing our own Outlet-exclusive products − from key, collection-building pieces to fashion-forward statements, all while staying true to our artisanal Chico's roots. We took the Chico's style our customers loved and delivered it at prices they never thought possible, eventually growing to 117 Outlet stores across the United States (and even one in Canada.)
In 2017, we launched our first Outlet website, Chicosofftherack.com, bringing the stylish joy of saving to more people than ever before. Keeping our commitment to high-quality products at equally fabulous prices, today the future is virtually limitless.